Users will soon have a updated setting that enables them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the company announced that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread rollout. This development coincides with a surge in AI-generated material, fueled by emerging AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the quickest rising channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a phrase for inferior, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers like content made with AI tools, ranging from digital art to educational videos, and we aim to give people the ability to increase or decrease of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service identified as artificially created. In total, in excess of 100 million videos are uploaded to the service every day, making AI content a relatively small part of its overall inventory.
User Control Features
Viewers will be able to limit or boost the volume of artificial media they see by using the “manage topic” setting in the application and picking AI-made media. Other topics that can already be adjusted under the tool encompass current affairs, style, beauty, and movement.
Platform Guidelines
TikTok’s rules require users to label convincing AI-made content, and it bans harmful fake videos of celebrities or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the app will from now on apply an “AI-made” tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This step is intended to deter users from trying to evade the labeling process.
Educational Initiatives
TikTok is additionally launching a $2 million awareness program for professionals and groups to develop educational content about responsible artificial intelligence. This program will benefit non-profit groups dedicated to training computer science.
Moderation Strategy
TikTok has justified its content review process, during discussion over plans to make redundant hundreds of review team members in the UK. It is expected to cut 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most harmful content before it has to be seen by staff. The company reported a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its automated systems.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
